Italy’s No. 1 beer brand, still brewed to the same recipe created by Luigi Moretti in 1859. The iconic character on the label is known as ‘Baffo’.
AROMA: Freshly baked croissant, fresh yeast with hint of candied peel.
FLAVOUR: Toasted wholemeal top notes with a citrus hop base.
MOUTHFEEL: Smooth, medium bodied and slightly sweet.
FINISH: Clean cereal finish with a hint of citrus.
FOOD MATCH: Pizza fresh from the pizza oven!
Brewed in the UK
Did You Know?
Birra Moretti is still brewed to the authentic recipe that was created by Luigi Moretti in 1859 in his beer and ice factory in Udine, north east Italy.
The iconic character featuring on every Moretti label since 1942 is known as ‘Baffo’. Lao Moretti wanted to update the brand image to reflect the wholesome, traditional and authentic personality of Birra Moretti and saw Baffo sat in a bar in Udine and thought he was the perfect fit.
Birra Moretti is the No. 1 beer brand in Italy, where the Italians drink over 350 million pints a year!