Our Mission & Values

Our Mission

We delight consumers, day in day out, with perfect cider and beer brand experiences!

Our Values

Enjoyment

Enjoyment of life is what we’re about.

• We put a smile on consumers’ faces when they sit back and enjoy one of our fantastic cider and beer brands, particularly in one of our great British Pubs.

• We sponsor music, sport, art and other events, bringing people together to enjoy themselves.

• And, at work, we’re committed to getting the job done and having some fun along the way!

Respect

We have respect for individuals, society and the environment.

• We respect ourselves, our customers and our consumers.

• We promote responsible alcohol consumption.

• We make a positive difference to the communities we’re part of.

• We embrace diversity.

• We aim to be the greenest brewer in the industry.

Passion

Our passion for quality is at the heart of everything we do.

• We’re passionate about making great cider and beer.

• We delight our consumers, day in and day out, with perfect cider and beer experiences.

• We’re committed to making HEINEKEN a great place to work and investing in our people.